Lately is a beloved comfort food spot in LA’s Chinatown, known for its laid-back vibes and feel-good California fare. As they expanded from daytime-only service to include dinner, we helped concept and produce a cheeky campaign called LSD: Lately Serves Dinner. The visuals leaned into a moodier, late-night tone while staying playful and inviting — helping guests reimagine Lately as a go-to dinner spot too.
