Lately is a California comfort food restaurant located in the heart of Chinatown, Los Angeles, known for its laid-back vibes and locally sourced dishes. For their grand opening, we created craveable visuals that spotlighted their signature dishes—think juicy sandwiches, golden fries, and fresh salads—while highlighting the inviting atmosphere of their new space. The content was designed to build buzz and drive foot traffic by giving a taste of what makes Lately a neighborhood favorite from day one.